Monday, April 30, 2007
Tough Times Don't Last
When written in Chinese, however, the word ‘crisis’ is composed of two characters: one represents danger, the other signifies opportunity... So, undaunted by the immediate danger, the Tourism Board (SLTB) is using this opportunity to “get our PR (public relations) act together and get our infrastructure right in terms of ability to deliver.”
Renton de Alwis, SLTB’s Chairman, elaborates: “The strap-line ‘A land like no other’ could sprout extensions like ‘Beaches like no other’, ‘Hills like no other’ and even ‘Rain like no other’... One prominent target would be the older population/ seniors - They have funds, and they can travel any time without waiting for school holidays.”
A foreign tourist is a foreign passport-holder who spends more than a day in the country he is visiting. More than 70% of such visitors to Sri Lanka come on holiday or for leisure.
The Ministry of Tourism has started consultative meeting with stakeholders, the media and similar knowledgeable persons, to share developments and chart a new course. Addressing the second such meeting, Additional Secretary George Michael revealed that advisory panels have been created for Hotel school operations, Niche tourism products, Cruise tourism and Domestic tourism.
“Domestic tourism fills hotel rooms during difficult times, when foreign occupancy is down”, explained Michael. The strategy appears to be paying dividends: Local guest nights have increased this year, even as foreign guest nights have declined.
Deputy Minister Faiszer Musthapha talked about the high-potential Middle Eastern market. With 45 flights per week, airline connectivity to this region is second only to India. Vipula Vanigasekara, General Manager – Sri Lanka Convention Bureau, spoke of the MICE (Meetings, Incentives, Conventions and Exhibitions) segment that represents 12% of arrivals. This is an upmarket segment because it spends four to five times as much as an average holiday maker does.
Indians comprise the highest number of tourists to Sri Lanka. They are compulsive shoppers, spending as much as 33% of their budget on shopping (average, all countries: 21%). The SLTB is planning to launch a mega promotional campaign during July 2007 to tap this market. It is estimated that 16 million Indians will travel out during 2010.
Sri Lanka lacks resources to spend big bucks – like the 2 million Euros spent by India on the ‘Incredible !ndia’ promotion. Hence, innovative ideas come to the fore. Niche tourism, for example, implies Sri Lankan tourism with a distinct flavour – like having ayurvedic doctors to explain why gotukola is good for you!
Travelling: The Spice of Life
I am working on a feature story on the spice industry in Sri Lanka, which has languished because of quality and marketing issues... There used to be a time when spices from here used to be exported – and even smuggled – into India.
The United Nations Development Programme is attempting to revive the industry to its glory days.
Saturday, April 28, 2007
Fireworks Like No Other
Rain delayed the start; so, I went to sleep. I was woken up during the early hours of the morning and – from my bedroom window - saw fireworks, due North. I soon figured out that those were tracer bullets, i.e. anti-aircraft fire, and assumed that that was how the Sri Lankan Army celebrates victory.
Only later did I realise that M/s Gilchrist, Duckworth & Lewis had done Sri Lanka in… and that LTTE aircraft had dropped bombs on the outskirts of Colombo. Never a dull moment, huh?
The Tourist Board describes Sri Lanka as ‘a land like no other’. Tell me about it!
Friday, April 27, 2007
Wanted: Dignity and Souvenirs
AM: I found that comment amusing – the one about a certain individual finding it hard to retain his dignity... In terms of financial knowledge, I might have a worthy successor. However, there are a lot of important 'human' characteristics that are hard to come by, it appears! Give him time.
Communist Enclosure
Whatever you may have read about me, I can be ruthless with my red pen, so be warned!
AM: I hope you will be ruthless with your red pen; I wouldn't have it any other way. But, yes - forewarned is forearmed…
Let me first try to put together a product worthy of HarperCollins' consideration. I will revert to you after I have come to that stage…
Thursday, April 26, 2007
Tourism on the Front Foot
Therein lies a tale of innovative Marketing and creativity. The attractive blue boards featuring cricketers and masks were developed in Colombo and dispatched to the West Indies. The package also contained Sri Lankan flags, Sri Lanka Tourism Board (SLTB) caps, T-shirts and banners. The messages on the boards were subtle and understated. Anything more overt would have been considered ‘commercial’ – which cameramen have been trained not to focus on.
The group of thirty Sri Lankans studying in the USA was upgraded so that they could be together in one enclosure, to enhance their collective visibility. This initiative was the brainchild of the SLTB, implemented in collaboration with our embassy in Washington.
To incur this expenditure – albeit small - soon after March 2007, in which month tourist arrivals declined by 36%, takes foresight and guts. A multiplicity of factors – from adverse travel advisories to the Cricket World Cup - had contributed to the decline.
In his wood-paneled office, Renton de Alwis, SLTB’s Chairman, exuded optimism while talking exclusively to the Financial Times on Thursday. “When you’re not doing well,” he proclaimed, “be seen in the best of places!” There is a palpable sense of excitement in his voice as he describes the board as ‘dream sellers’ whose “business is to be positive.”
Immediately after the famous victory over New Zealand, the SLTB released a message congratulating the Sri Lankan cricket team at 4 o’clock in the morning!
Monday, April 23, 2007
Assignment Colombo: RV
I write for the Financial Times whenever there is an assignment. I have not been chasing them for assignments because of paucity of time. I write creative pieces when the mood moves me.
Malaika's wedding is scheduled for October 25th. The maaplai's name is Nirmal Pieris, with the Sri Lankan pronunciation, i.e. Nirmaaal... Apparently, the last Colombo wedding in the family was yours..! So, everyone is maha-excited here.
Saturday, April 21, 2007
The Economy According To CBSL
- Broad-Based Economic Growth Of 7.4%: Per Capita Income $ 1,355
- Services Has No ‘Natural Limitations’, Will Be Engine of Growth
- Need To Accelerate Infrastructure Development Programme
The Central Bank Annual Report is prepared primarily to fulfill a legal obligation of the Central Bank of Sri Lanka (CBSL). However, over the years, this report has gained in importance and now serves the needs of a broad spectrum of readers. Last week, the ‘State of the Economy’, as dealt with in Part 1 of the 2006 Report, was the subject of a public lecture by Dr P Nandalal Weerasinghe, Director of Economic Research at CBSL.
First, the statistics… During 2006, Sri Lanka’s economy grew by 7.4%, the highest since 1978. In the process, the country’s per capita income rose to US$ 1,355. Unemployment dropped to 6.5%, the lowest level ever. Dr Weerasinghe pointed out that what is commendable about all these accomplishments is that they were achieved amidst several challenges. Some such impediments were high oil prices, an escalation in terrorist activity and counter-terrorism measures, and natural disasters.
Growth was broad-based too - with the services sector growing by 8.3%, industry by 7.2% and agriculture by 4.7%. Dr Weerasinghe, describing the services sector as “the driving force in the economy”, said that the country is poised to become a service-oriented economy.
Explaining the higher growth of the services sector, H N Thenuwara, Assistant Governor, CBSL said,”There are natural limitations in agriculture and industry because they occupy physical space. Besides, our competitive advantage has always been in services.”
The industrial sector needed “to transform itself into a globally competitive, dynamic and technologically sophisticated sector”, said Dr Weerasinghe. He called for further diversification into value-added apparel, minerals, gems & jewellery and industrial goods.
To enhance productivity in the agricultural sector, Dr Weerasinghe suggested adopting consistent trade policies and making rural financing available.
“The external sector also continued to expand, supported by strong global growth and preferential access through bilateral and multilateral trade agreements,” said Dr Weerasinghe.
On the failures side, Dr Weerasinghe said that monetary policy during 2006 was aimed at reducing demand-driven inflationary pressures. The CBSL raised policy interest rates by 125 basis points during 2006 – and a further 50 basis points in 2007. The bank also absorbed excess liquidity through Open Market Operations. However, it was a situation of too little, too late.
Dr Weerasinghe listed four “fundamental forces of productivity improvement” - infrastructure development, technological improvement, human capital development and research & development.
Speaking to the Financial Times later, Thenuwara stressed the need to activate the infrastructure development programme. “The Government has committed financing for the implementation of planned major infrastructure projects“, he said. “Making this available within the stipulated period is a prerequisite to achieving higher growth. Besides, emerging infrastructure requirements need to be financed through public-private partnerships.”
Talking of the need to increase productivity, Thenuwara said that significant improvement in operations of state-owned enterprises is critical.
Friday, April 20, 2007
A Book & Some Great Company: JA
Fortunately, the Tata Group has been incredibly supportive during this period... They are trying two parallel routes: liaison and legal. Something should click in the near future… Keep praying. The fantastic thing is that Titan is continuing to pay my salary. I have no clue how they propose to recover the amount, but – for the time being – it suits me fine not to ask.
Thursday, April 19, 2007
On Fear and Greed: KVK
I also do realise that there are books and there are un-putdown-able literary masterpieces. Sometimes, the difference is only that the writer was in too much of a hurry and did not give it 'the creative treatment'. But I guess I am preaching to a missionary…
In the ultimate analysis, I think we have plenty of time and the decision is likely to be an emotional struggle: between fear and greed.
UNESCAP's Flagship Report
In his welcome address at the Colombo launch, Abu Selim, UNDP's Country Director, said the publication would be useful as a policy guide for each individual country. This is because the report considers both the economic and social sides of the development coin.
The impressive 7.9% growth in the Asia-Pacific region's developing economies during 2006 represents one third of worldwide growth. "Despite this encouraging trend," Selim cautioned, "there is no room for complacency." Caught up in the obsession with growth, countries have been tending to overlook the need for poverty alleviation.
Presenting the report, Dr Muhammad Hussain Malik, Economic Affairs Officer at UNESACAP Bangkok, pointed out that the Asia-Pacific region is becoming the engine of global growth. The 2007 outlook for the region is characterized by continuing dynamism, he said. This optimism is despite the slowing US economy and a decline in global electronics demand. Dr Malik described the performance of South Asian economies as "impressive".
The likely global slowdown in 2007 would cast its shadow on Sri Lanka's GDP growth rate, which is expected to decline to 7% this year, predicts Dr Malik. In addition, with inflation ruling at an unacceptably high level, the government could resort to measures that would lead to demand contraction.
"The reform process needs to be maintained, to sustain high growth", urges Dr Malik, while calling for higher spending on rural infrastructure in South Asia. The incidence of poverty in the region is higher in rural than in urban areas. The challenge confronting governments, therefore, is to ensure growth that is inclusive and broad based, he points out. A rupee spent on roads has seven times as much impact on poverty alleviation as a rupee spent on specific anti-poverty programmes.
The UNESCAP report has a chapter on gender discrimination. The annual economic cost of low participation of women in the labour force has been estimated at $ 42 – 47 billion. Dr Malik believes that the drive for a more equitable gender balance would consume little effort and cost, if only there is strong political commitment. In the World Economic Forum's 'Gender Equality Index', Sri Lanka is ranked 13th – out of more than 100 countries assessed. The other South Asian nations languish among the bottom 25.
Dr Saman Kelegama, Executive Director at the Institute of Policy Studies, spoke about Sri Lanka's economy. The Asian buoyancy has contributed one percentage point to the country's growth rate of 7.4%, he suggested. He also said that the country has adequate foreign exchange reserves for three months' imports. Dr Kelegama strikes a note of caution while drawing attention to the budget deficit during 2006. At 8.4% of GDP, this was among the highest in South Asia, "partly as a result of higher military spending."
Monday, April 16, 2007
End of the Beginning? VL
This is a bad sign - Once employees cease to enjoy their work, it represents the end of the beginning. I do not think I will enjoy working in Tanishq as it is today. I often think back to the days of Jacob Kurian: He used to skin us, but there was a passion for Tanishq that is sadly lacking today. Even those who had it have lost it!
Can you think about what has brought about this change?
Sunday, April 15, 2007
Channel Head - Modern Retail
Have wanted to head back to Mumbai for sometime now… Work has also been getting boring, had not been enjoying what I was doing for some time now… This place has changed…
Saw your blog - you seriously should explore a career as a writer/ columnist… else in Marketing… You will be rocking!!
AM: Mumbai is definitely a good city. If I was any younger, I would have added, ‘because of the pace of life’. Now, I’d say 'despite it'… All said and done, Bangalore softens you up – especially around the midriff...
I still have no clue when my return will happen – It’s in the hands of the Tata Group’s liaison and legal departments. I’m just lying down and enjoying it..!
Friday, April 13, 2007
Measure of Success: KVK
If we intend to launch by end-September 2007, to coincide with the 5th anniversary of Commodore Boyagoda's release by the LTTE, when would you require the manuscript and synopsis?
Thursday, April 12, 2007
The 'Business' of Writing
Suppose the book was priced at Rs 295 in hardcover, you would get 10% of the cover price as royalty on every copy sold. On paperback sales, it would be 7.5% of cover price. About half the money expected to be earned as royalty on first print run (which would be about 3,000) would be given upfront on signature of contract.
RV: Isn't HarperCollins miserly?!!! Or is that a reasonable rate?
Work? A Pleasure??! VL
Overall, I think I have become a better human being, more attuned to the sensitivities of those around me. For instance, I will never again say, “If work was supposed to be a pleasure, why would they pay you to do it?!”
NMM: The Influence Shows
Your statement about the rain and the leakages seems straight out of a P G Wodehouse book… "In the summer, the river is at the bottom of my garden, and in the winter, my garden is at the bottom of the river.”
Wednesday, April 11, 2007
Single-Digit Inflation?
Over the past year, prices – as measured by the Colombo Consumers’ Price Index (CCPI) - have increased by 19.5%. Against this backdrop, the words of Leon Henderson, the American economist, sound ominous. He said, “Inflation is like pregnancy. If you don’t do something about it quickly, it costs you twice as much.”
So, the Central Bank of Sri Lanka (CBSL) has been doing something about it quickly… On the sidelines of a public lecture on Thursday, H N Thenuwara, CBSL’s Assistant Governor, explained: “The very tight monetary policy that we are now adopting will have an impact on future inflation.”
With the CBSL having met reserve money targets during Q1 of 2007, prices have actually come down during this period! This fact has not been reflected in headline inflation numbers, which are typically reported on an annual point-to-point basis.
The removal of the oil subsidy last year resulted in a one-off increase in the administered price of petroleum products. Largely due to this bold decision and consequent trickle-down effects, inflation for the three months March to June 2006 stood at a whopping 12.4%.
“Removal of the oil subsidy helped bring down the budget deficit and was a favourable monetary policy measure in the medium- to long-term”, explains Dr P Nandalal Weerasinghe, Director of Economic Research at CBSL. The subsidy cost the exchequer Rs 23 billion during 2005 and Rs 9 billion during 2006. Weerasinghe also expects that CBSL’s monitoring mechanisms will help reduce inflation to a desirable, single-digit level by end 2007.
With the statistical blip caused by the subsidy removal being factored out by June 2007, analysts are predicting a gradual decline in reported inflation data. Indications are that, barring unforeseen circumstances, inflation will tend towards 10% by June itself.
KVK: HarperCollins Synopsis
The best kind of synopsis would run into 10-15 pages including stuff like other books on similar subjects, possible readership, etc. And one chapter written up, even if in rough draft. The idea is to put together as complete a profile as possible.
Saturday, April 7, 2007
Enter the Legal Eagles: SRD
The authorities at the HCI have suddenly turned sympathetic/ apologetic and have been assuring me of a speedy resolution to this imbroglio. In private, they admit having made a “mistake”.
April 15th: I have sent the documents by Registered Express Post, which typically takes less than a week. However, there could be a delay of upto three days because yesterday was Sinhalese New Year’s Day in Sri Lanka. In my estimate, these should be reaching you during the course of the week commencing April 16th. I would suggest that you retain a copy of this set with you.
Friday, April 6, 2007
The Two 'R's: SV
That’s the best I can do – reading and writing - as I wait for New Delhi to resolve its dilemma… I can’t take up a job because that would mean resigning from Titan – and then, New Delhi would have no cause to give me an Employment Visa…!
Lunar Holiday in Lanka: SS
Thursday, April 5, 2007
I Write, Therefore I Am: SS
The book that I am writing has also been taking up a considerable chunk of my time. I plan to devote some time to writing even after my life settles down... This is how I would ideally spend my retired years too, I think…!
Tuesday, April 3, 2007
Paganini's Violin
Modern-day equivalent: “With great power comes great responsibility." (Uncle Ben to Peter Parker - Spiderman, 2002)
Paganini, who was one of this planet’s greatest violinists, died in 1840. Before his death, he bequeathed his violin to his birthplace, Genoa. His only caveat was that nobody should play his violin after his death. The city of Genoa agreed and displayed Paganini’s violin in a beautiful case.
Other violins of the same vintage were handed from generation to generation – and survived the passage of time. Paganini’s violin, however, decayed and crumbled from misuse.
From a Mail to Chris, My Daughter
Just a few days ago, Mum and I were thinking back to the day you were born - and marveling at the fact that our little bundle of joy is on the verge of graduating from high school! Life is such a marvelous gift, my daughter. Enjoy it - and make the most of it.
From a Mail to Jonty, My Son
Let's look to the future: You need to seriously start thinking about what you want out of life. You must focus on what you are best at... I am not insisting on great marks in the 'tough subjects', but it is essential that you pass at least. So, buck up, okay..?
Mum and I have tried to teach you right from wrong - and you have made us proud so often. I want you to continue being the wonderful son that you have always been to us...
Bureaucrazy
April 17th: “Get your old passport.” – Mr Alok Prabhakar, Counsellor (Consular)
April 21st: “Will take a week or ten days.” – Mr Alok Prabhakar, Counsellor (Consular)
May 2nd: “Come for visa interview tomorrow.” – Visa Section
May 3rd: “Will take two days.” – Mr Ravi Goel, Visa Officer
May 5th: “Referred to headquarters; will take two weeks.” – Mr Ravi Goel, Visa Officer
May 19th: “Will take some time.” – Mr Ravi Goel, Visa Officer
July 25th: “Visa has not been granted.” – Mr Ravi Goel, Visa Officer
November 10th: “Call me on Monday for reference number.” – Ms Meera Sisodia, Visa Officer
November 13th: “Today is the first day of the week. Call tomorrow at the same time.” – Ms Meera Sisodia, Visa Officer
November 14th: “The reference number is COL/ VISA/ 407/ 1/ 2006 dated sometime in August 2006; have sent several reminders.” – Ms Meera Sisodia, Visa Officer
November 20th: “Get a letter from the Karnataka Government saying that your physical presence is required for them to process your citizenship application.” – Ms Meera Sisodia, Visa Officer
2007
April 18th: "I have your number. In case there's anything, I will get back to you." - Mr V Vinay Kumar, Counsellor (Consular)
May 23rd: “We sent a reminder two weeks back. Wait for some time. If there is no reply, we will send another reminder, okay? Call me on Monday or Tuesday.” – Chandra Prakash, Visa Officer